Sunscreen Wipes

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Chase the Summer Burn Blues away with Shady Day

By Jen Odell and Rita Vescera

May is National Melanoma/Skin Cancer Detection and Prevention Month, and there is no better time to get educated on proper sun care than when the weather is warming up and everyone is spending more time outdoors. Below please find facts, figures, and tips from us, Jen Odell and Rita Vescera, creators of the exciting new Sun Care Line, Shady Day. Shady Day Inc. has created Daily Sun Protection SPF 30 Wipes which provide people with a convenient, fast, and easy way of applying sunscreen.  One American dies of melanoma almost every hour (every 68 minutes).

Skin Cancer Facts

• Five or more sunburns double your risk of developing skin cancer
• One in 5 Americans will develop some form of skin cancer during their lifetime
• Most sun damage occurs in the first 18 years of life when skin exposure to harmful ultraviolet light is greatest and when preventive measures are least employed due mostly to inadequate public awareness
• In the U.S. there are more new cases of melanoma each year than there are of AIDS
• In the U.S. your chance of getting melanoma in 1940 was 1 in 1500; by 2010, scientists predict it will be 1 in 50
• An estimated 10,590 people will die of skin cancer this year. . .a 10% increase from last year
• Melanoma - the deadliest and fastest growing cancer is increasing at the epidemic rate of nearly 4% per year

Sun Protection

• The hours between 10 a.m. and 4 p.m. are the most hazardous for UV exposure
• UV rays reach you even on cloudy and hazy days. UV rays will also reflect off any surface like water, cement, sand, and snow
• Apply lotion at least 20 minutes before you go out and re-apply every two hours for maximum effectiveness
• Wear protective clothing and accessories, such as long-sleeved shirts and pants, wide-brimmed hats and sunglasses
• Follow the “Shadow Rule” – if your shadow is shorter than you are, the sun’s damaging rays are at their strongest and you are likely to sunburn

Sunscreen Wipes

Nothing ruins sunny summer fun like messy globs of spilled sunscreen, or worse, a dangerous sunburn! Get serious about sun care this season with New Shady Day SPF 30 Sunscreen Wipes and Face Sticks. With an easy, effective and mess-free application, you’ll want to make every day a Shady Day.

Unlike most lotions and sprays currently on the market, Shady Day products feel clean, smell fresh, and dry quickly. Made with the finest ingredients, as recommended by some of the country’s top dermatologists, Shady Day Wipes and Face Sticks allow parents to quickly apply protection; and they can just as easily be used by children themselves. The cute, convenient packaging is perfect for every age, every activity, and every time you’re in the sun.

While at the beach one day, we found ourselves sharing our frustrations about how messy and difficult it was to apply sunscreen to our children. Aware of the disturbing statistics linking childhood sun exposure to skin cancer, we discussed how great it would be to make it easy for busy moms like ourselves to shield their kids and to teach them the importance of sun protection – and Shady Day is born. We soon saw that not only could children benefit from these products, but that active people of all ages were enthusiastic about a simple and effective solution to sun care.

Renowned dermatologist Robert Nossa, M.D., of the Dermatology Group of Northern New Jersey states: “Sun exposure increases your risk of skin cancer. Even one sunburn during childhood significantly raises your lifetime risk. Protection for children is essential because most people get 80% of their sun exposure before the age of 18. Habitual use of products like Shady Day can decrease the risk of developing skin cancer later in life.”

The American Academy of Dermatology recommends that everyone over the age of six months use a sunscreen with a sun protection factor (SPF) of 15 or more and apply it every two hours for maximum effectiveness. Adults and children are urged to avoid outdoor activities between 10am and 4pm at the sun’s peak hours, and seek shade whenever possible. Recent studies have found that children who use sunscreen exhibit fewer moles (or nevi), a common indicator of future risk; studies have also shown that raised awareness of the importance and proper use of sunscreen is beneficial for children in creating lifelong habits of protecting themselves from the sun’s harmful UV rays.

Protect yourself properly from sun damage and make every day a Shady Day!

Shady Day SPF 30 Wipes are available in individual packets of 5, $8.99, or re-sealable pouches of 15, $12.99, and Face Sticks, $7.99, are available at www.shadydayinc.com.

Jennifer Odell, President, and Rita Vescera, Vice President of Shady Day, Inc., met over ten years ago and have formed an inseparable team ever since. From their experience as professionals in the corporate world through their lives as wives and mothers, these two women have found inspiration, support, and energy in their mutual sharing of ideas, values and talents.Their combined strengths and passions have been instrumental in the success of their new company, Shady Day, Inc.

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